I certainly multitask while page skimming, but not like these kids. How can an average internet advertisement reach this market, even if these kids are almost always interacting with the media. Advergames might hold their attention long enough to create a meaningful interaction.
Generation M2: Interviews with 8-18s About Media Use
This video contains interviews with several youths about how they spend time on the net.
I certainly multitask while page skimming, but not like these kids. How can an average internet advertisement reach this market, even if these kids are almost always interacting with the media. Advergames might hold their attention long enough to create a meaningful interaction.
I certainly multitask while page skimming, but not like these kids. How can an average internet advertisement reach this market, even if these kids are almost always interacting with the media. Advergames might hold their attention long enough to create a meaningful interaction.
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