Link Marketing for SEO: Getting Those .edu's:

Getting links to your website or specific pages is tricky. And, some strategies can be uncertain or costly: link bating, creating viral content and press releases are a few examples. 

Find a Freelance SEO Expert to help, but I suggest volunteering for an educational institution. On-campus research facilities might find use for your companies resources. Obviously, one link isn't worth time-consuming volunteer work. If you are already contributing, ask for a link on their site.

Also, offer internships positions with as many Universities/colleges, and schools in those institutions, as you handle. Many times, they will create links to your website on the internship pages. You can take it further by making a section of your website giving students suggestions for getting internships and getting a job.


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new writing: screw those cap's

i've notice that many writers are nixing the capital letter. this isn't in all mediums, mainly, it seems prevalent in graphic designers' websites, blogs and some advertisements. i love how it changes the physical appearance of the piece. also, lower case letters are easier to read, decreasing reading time. but, what about clarity?

there are a wealth of situations when the cap' is useful: influencing word meaning and feeling.

first, proper nouns can get lost in a sentence. especially if the proper noun is also a verb, confusion can ring-in. an example is:
no caps:
he looked to grant dick for the young lady's guidance

caps:
He looked to Grant Dick for the young lady's guidance
ok, that might be extreme. but, please look past the lewd and see the concept.

using en dashes might reduce confusion with long proper nouns, letting the reader know that the words are all one part of a whole.

as for a word's feeling, a word with all caps can create a powerful emphasis: a written yell. it could be argued that quotation marks are a substite. but, quotes can be awkward when used too much. take a look at this site. it has examples of bad use of quotations. some hilarious, some stupid. 

overall, the confusion is minimal and not frequent. and, surely, creativity is important. the most frequent uses of capitals are heavily useful, but unnecessary: beginning of a sentence, after quotations, after a colon if it's an independent clause. so, i say, use this refreshing style.
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Motion Charting: How Long I can Tolerate Her Complaining

This is a motion chart from Google Documents, with four focal points: tolerance, annoyance shown, actual annoyance and length of time. And, each circle are different things i've heard girlfriends complain about: parents, friends, work, school. There's a correlation here! Notice that over a few year I seem to have less tolerance of all complaints, but some less than others.

Set the "colors" to Unique and the "size" to Annoyed Actual.

This was a fun way to learn motion charting
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South Park Craps Out Mouth: Do Marketers do the Same?

Turns out that you can find wisdom in anything. This clip from South Park has a valuable lesson for all marketers. Stop spitting crap out of your mouth! And, this crap is getting spewed from a lack of knowing, or a gap in information.

Follow Cartmen's logic. It's obvious to most of us that there's something missing (e.g. knowing the digestive process). Well, when there is something unknown in business, the same situation can occur: it could be not knowing the competition, audience, product, or the medium. And, lately people don't seem to understand the medium they're using, more than anything else.


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